The
purpose of such Visual merchandising is to attract and engage people’s
experience and sale production. In
other words, Window display
combines the areas of art with commerce, as store face to provoke people to go
into store. As early as the eighteenth century, small stores began display
their products to the public place, and which is popular in 19th
century. With the industrial
revolution occurred, the large
amounts of iron and glass used in
construction, which provided display spaces for the department store. Nowadays,
the window dressing is very
prosperous, the typical emporium is Selfridges window display in London. There
are various forms to present product, dynamic, fantasy, drama etc. Every year, store will attract many
visitors go to there to see
wonderful windows.
In
contrast, the bookstores, there is a different situation. Since the digital
technology developed quickly in 21st century. A new reading form,
e-book, which occupy most proportion
in physical book, whilst, book
retailers have also faced threaten from online shop. BBC has reported: “ Last
year, 50 new independent bookshops opened across the UK but 72 closed…”(2011).
Many people have talked about this situation and try to relieve this
problem. According to my research,
I have read many articles about this part, to try to know the influence of window
display upon bookstore. Based on those articles, my viewpoint is bookstores
still should existence, even though the situation of e-book and online shop can
not change, of course, disappearing is essentially impossible, but fewer physical bookstores
still can survive in the future. Maybe, it will be like museum to strength “sensory experience”. so
window as the face or cover of bookstore , it can be not only to put
recommended books in window, but also using other ways to express message.
Article link:
BBC, 2011, Decline in High Street bookshops
continues in 2011.
