Birmingham trip

Recently, I have a trip to go to Birmingham. I have visited Birmingham Museums and Art Gallery, there is a great place. In museum, I found some interested things, this equipment in below is introducing workmans how to create stuff. each box has equipped the button, when visitor pushes the black button, the light in box will be turn on, and the people will move, it like to tell people a short story. then when people leave, all the things in box will be stop.
I think this interactive device can use in my project, to give passer-by fun when they see store's window.

Lecture: From different view to build brand loyalty

.Richard Feynman - Ode To A Flower

     
                                   

Today, I got a lecture by Fraser Davidson. He has showed his previous works in his presentation and I got some comments to my project from above video which called "ode to a flower".

Professional people have their own opinion in own field. artist see a flower, they care about how beauty it is, what color and form it is. to biologist, when they see a flower, they will research what kind of cell exist in petal, how this flower grow up or other things. to merchant, sometimes, they will think how many flowers they can sell and how much money they can get. so different occupation, people have different knowledge.

to my project, I think that I can use this way to get some ideas to involve bookstore, through analysing what is different professional people focus on, it is possible to find various views to build brand loyalty.

Lecture: MANAGING CREATIVE DIRECTOR FUTURE BRAND

Following the development of the times, designer try to create/re-create stuffs to make people's lives better. Actually, it depends on human themselves. Designer try to find same things and share common to built relationship between human and product. like color, black associate with power, elegance ... through metaphor to present product.

     

Pete has indicated that the designer create a Future Brand should do 3 steps, which is foresight, co-creating idea and design vision. and he also mentioned that the role of 'semiotic' is very important in creativity. Semiotic gives people visual, verbal and experience... to define category. we should understand where stand within our category, and try to understand the rule, then borrow it to get ideas and transcend it.

In the future, we will live in the world of global connectivity, ageing population and grin technologies etc.. how to make products more attracting, Pete has presented an idea of 5 senses..

sight           hearing             touch             taste          smell

    

such as 

- 75% emotion by smell

  baby is mainly depend on smell to identify different things 

- taste  
 
  color and shape






- eat
 
  sound

As we know, when people see a brand, most of people will pay attention color first and then shape.  So according to research human's actives and experience through the combination of senses to make result maximize

Pete Hollingsworth

consumer at Future Brand
http://www.futurebrand.com/

THE TRIP OF IMPERIAL WAR MUSEUMS

Friday 16 NOV. 2012,  Manchester

the display of Imperial war museums is very wonderful to me, we can experience 360
degree flights around the building on whole wall. the sound and vision have shocked my heart.

Time stack is an interactive display, people should push a button to view a tray. the whole display have 8 layers in this tray, each layer through a button to show, it is similar to transformer.

game -- touch & play