about Kaleidoscope

there are some kaleidoscope advertisement to help me to development my idea. 

M&M's - Kaleidoscope

                                                 

How to make a human arabesque: The making of the TEDxSummit video

This film and photographic experiment set out to prove The Power of X by attempting an Ideas Worth Doing for TEDxSUMMIT.

Brand Culture Value for Waterstones

How Waterstone's killed bookselling 

"When it started, Waterstone's was a breath of fresh air. But as it got ever bigger, many say it lost its soul. What effect has that had on publishing?... is that a problem? After all, I am the one who brings sentiment and culture to the book-buying experience. Spice's thought, though, is that Waterstone's has lost its literary soul in stooping to compete with supermarkets and stationery retailers WH Smith. "A big retail business will inevitably move to the lowest common denominator position. Their commitment to book quality has to wane." Why? "Because once companies get big they draw in business management that doesn't have any sensitivity to the product. "

by Stuart Jeffries

article link:  http://www.theguardian.com/books/2009/nov/10/waterstones-high-street-bookselling

this article can be as a reference to support the idea, Brand Culture Value, for bookstore window display. As a bigger bookstore company, expect for commerce, Waterstones can create brand culture in window. because window like face, it can give passer-by a good impression to built good relationship easily with costumers.  

Idea and concept: The world of book

After finished term two work, I have talked project content with my tutor Simon. previous idea 'Secret & Mystery', actually is not good. I just distinguish the different between physical book and digital book, it don't have a clear theme to support my project.
so I have chosen the "world" idea to develop my project. meanwhile, I saw some quotes for book, trying to find some useful ideas to give some meaning for window display. and also all content will base on below structure

idea --- shadow

“Books are the window through which the soul look out." --- Henry Ward Beecher

                                                                     idea draft

based on above quote, I used the 'shadow' concept to express the world of book. when a person stand in the sunshine, one side is bright and other one is shadow. so to link the world of book, the bright way is the world we can see and know it, it is outward things, such as society.  and 'shadow' like inward things, we have something unknown in this part, which should we find it. book like society, world,  people can stand outside to see a whole part, not only limited in small scope. it likes window to light and guide people's life. so I put a book on shadow, and the below is a box, which has a peephole, people can close the window to see the world in book.

the world concept draft

and as we know, world is colourful, it likes kaleidoscope, colorful and changeful. so I study how to create kaleidoscope to support my idea in peephole content.