I saw this speech from TED. Andrew Stanton is a filmmaker, he share what he know about storytelling, "staring at the end and working back to the beginning." his idea is so interested, he think a story can catch people attention is giving audience two plus two, don't need give all in the same time. in his point, he want to go out the form of traditional story telling to create better story. so his team think maybe to create a story is based on no songs, no "I want" moment, no happy village, no love story and no villain.
therefore, this idea can give me some inspiration to think a new way for bookstore window display.
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