Fashion window display VS. Bookstore

Fashion window display is very prosperous in UK, the famous example of Harrods and Selfridges have various and colourful window displays in UK. I chosen bookstore as my project object, the reason is book belong to culture, bookstore can represent the level of culture in a country. but in the 21st century, electronic book is creating the biggest upheaval in publishing, a amount of book shops are closing. Bookstores are under threat online shop.
so I have compared the window display of fashion with book, to find out their general and specific character. as a reference to relieve this situation from design aspect, even though the power is small.

As we know, the function of shop window is displaying product, in Fashion shops window shows new season clothes and Bookstores recommend books.

But I think there is a little different between cloth and book shop. when people see the window of fashion shops, watching and decision happen at same time. But to bookshops, most of the time, when book cover catch pepople’s eyes, they need to read book, then they will decide whether go to the store buy it. So people can decide instantly when they watch cloth, but to the bookshop, just a few people know they need this book when they glimps window. 

And I have researched ordinary bookstores in high street, the window display often put recommend books and set print advertising in window.

bookstores in different country

But it has a problem is sometimes, a shop displays various products, for example, relative to cloth shops, it is easy to see when people pass by window quikely. But to bookshop, those books are small, it is hard to pay attention on them.

In summary, we can see, actually, this frame, like cloth shop, to display products in window is not more effective for bookshop. Meanwhile,  with the development of digital product, fashion window display not only trying to create a beautiful scene to display produce for commerce, but designer also create funny display to bring some fun in our life.

like Studio xag create future map store for Selfridges, it didn't show the cloth, all the things made by paper.

other one is BAOBAO ISSEY MIYAKE window display, it is so lovely and interesting, even though people don't buy it, but people can remember this brand rapidly.

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so I think putting recommend books in window is not a useful way to engage people’s experience.