Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximise sales.[1] Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage and motivate the customer towards making a purchase. (wiki)
Visual Merchandising include Window display, Interior point-of-sale display and Special promotions ( or retail store and trade show).
window display is a form of visual merchandising and it is not equated to visual merchandising.
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