Visual Merchandising, History, Now and Future

Visual merchandising had started in nineteenth century, the propose is attracting more customers to purchase products.

this article will show window frames in different periods and think what's window displays look like in the future.
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-  1915

Macy's Toy Window Display, New York

-  1920

Selfridges window display, London

- 1956

WTU Diamond Jubilee Window Display

- 1967

Regent Street Window Display, London 

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this period, many stores and department stores have developed, the demonstration of window display gradually changed from a simple display goods to the use of visual design and mannequin to attract customers to see and buy stuffs.


- 1997

this project has made by Heatherwick Studio, Harvey Nichols, a renowned department store in Knightsbridge, London. this installation, named Autumn Intrusion in order to celebrate London Fashion Week 1997.

actually, I think Harvey's idea will bring a new opportunity in window display in the future. 
http://www.heatherwick.com/autumn-intrusion/

- 2005

  Macy's Herald Square by Paul Olszewsk, N.Y. 

not only using mannequin to present products, but designers add some props to make window displays more colorful than previous period, through telling a story or giving a people familiar scene to catch passerby's' eyes.


- 2007

Selfridge surrealism window display by Rolf Sachs |  Smythson, by Zoe Bradley in Lonndon
Apple Computer holiday window review | Holiday window display By Anne DiNardo 

to begin to use different materials and forms, like paper and light to demonstrate goods, and to add some drama and scene to make window frames more interesting.


- 2008

Selfridges windows  | Tiffany, fantastic fairy tale, by Zoe Bradley  |  Italian Fusion By Angelika Frank  |   Europe A Sneak Peek for Fall
Apifera in selfridges, by Matthew Plummer Fernandez  |  Bergdorf Goodman Post-It Art djjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjd

following last year creative ideas, paper arts has became a main trend. designers have begun to use new technologies to make window display to move and more aesthetic.



- 2009

Woman with a dream, by David Lynch  |   Lanvin's Paris   |  Bergdorf Goodman Windows
Sony Style, New York  |  Flights of Fancy, By Angelika Frank | The Artek '10-Unit System' by Shigeru Ban

during this period, designers have created a large number of drama presentations to make window display to look more fun and interesting, meanwhile some window frames not only using visual presentation but also creating sound. it can catch people's eye easily and make window frame become an art gallery through using different design techniques.


- 2010

Maison Hermès window display, by tokujin yoshioka, Japan | Spectacular window display, by Lernert & Sander | Paul Smith window display
Game, brabants kenniscentrum kunst en cultuur | Recycled To-Go Cups, by Indo Project | book store by senior bookseller Justin Rowe 

some window frames have more conceptualize, like Recycled To-Go Cups made by Indo Project, window just demonstrated an art form which maybe contact with product, but didn't put products in window. and using scale and transformation or other art methods, while becoming to think people's experience to create window display, such as Maison Hermes window display, Japanese designer, tokujin use people's behavior to stimulate people's interested.


- 2011

moncler flagship store soho, U.S.A |  Richard cadan, N.Y. | Holiday Windows Review By Whitney | Holiday Windows Review By Whitney
LSI/Gene Moore Award Competition  |  VMSD Visual Competition  | By Whitney Harrod | Interactive window display By cyril foiret

designer have created fairy scenes through colorful lights, and not only limited in window, a few of displays have created 3D. and more and more designers have used interactive design such as adopting touch and hearing (5 senses http://mengruozhaoxi.blogspot.co.uk/2012/11/managing-creative-director-future-brand.html ) to create window display, which make people can communicate with window, thereby attracting passerby's interested.


- 2012

by Chairman Ting  | Issey Miyake by Drawing and Mannual, Japan | dot screen, Breakfast for TNT in N.Y. | Happy circle and angry triangle
Future map selfridge by studio xag | by Kyle Bean | Broken window shop Optical illusion Apple for iPod Hi-Fi
Ted Baker for Chelsea in Bloom festival  | Lanvin birds of paradise paris | Hermes green spring, Paris | Perfume & skin care

comparing last year to this year, designers have begun to use a number of visual design, experience design and new technologies, like screen, moving installation, to present dynamic, meaning window display through the combination of different materials to attract people.

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in conclusion,many window frames usually put products in window, which have a glass separate products and people. I think the trend of window frame can open window or create 3D in the future, whatever by projection or transform window structure.