Following the development of the times, designer try to create/re-create stuffs to make people's lives better. Actually, it depends on human themselves. Designer try to find same things and share common to built relationship between human and product. like color, black associate with power, elegance ... through metaphor to present product.
Pete has indicated that the designer create a Future Brand should do 3 steps, which is foresight, co-creating idea and design vision. and he also mentioned that the role of 'semiotic' is very important in creativity. Semiotic gives people visual, verbal and experience... to define category. we should understand where stand within our category, and try to understand the rule, then borrow it to get ideas and transcend it.
In the future, we will live in the world of global connectivity, ageing population and grin technologies etc.. how to make products more attracting, Pete has presented an idea of 5 senses..
 |
| sight hearing touch taste smell |
such as
- 75% emotion by smell
baby is mainly depend on smell to identify different things
color and shape
- eat
sound
As we know, when people see a brand, most of people will pay attention color first and then shape. So according to research human's actives and experience through the combination of senses to make result maximize
Pete Hollingsworth
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