Technologise using, light and paper cut

Elly MacKay is an amazing paper artist, she use plastic paper and light to create fantasy theater, everything it looks so wonderful. 

                                                                            http://www.ellymackay.com/



so for my project, I think this way can be a reference to help me to create the wizard of Oz scenes in peephole box.

the below is my project creative process and final effect

scene two - charactor

scene three - emerald city

window display for NIKE in Selfridges

those are amazing window displays for NIKE in Selfridges london July 2012, designers have used new technologies to interactive passer-by with product. in below video, one of window display has adopted touch techniques, people can control device through touching window.   

video

"Dutch creative studio …,staat has created a fantastic series of animated window displays for Nike that interact with passers-by.  Installed at Selfridges in London, each of the ‘Nike+ House of Innovation’ windows—designed to be activated when someone walks by—features a signature product from the sportswear company, including the “Fuelband”, “Flyknit Racer” and “Lunarglide”.

The most fun and interactive display of the lot will have to be the one that measures how high you can jump—for the purpose of dunking a basketball—and lets you post the result on a public gallery.
Watch the video below to see these awesome window displays in action:"

article link: http://www.feeldesain.com/nike-interactive-window-displays.html

how to make a battery light

    

light is common method use in window display, it can achieve a wonderful scene, a dream to bring fantasy vision experience for people. in my project, I will use light to create scenes in model. so this video shows how to make a battery light with a 9v battery and a christmas light. 

the below picture is adding a momentary push switch button in led light circuit by myself.

AE tutorial to create forest scene

I will use AE to create a video in a peephole box. this part is first scene, pick up the yellow brick road and forest from story, The Wizard of Oz. this video will make people to feel they are entrance in a fantasy world. 

video creative process

     

finished video

and this video based on a scene of film.

and I study with AE tutorials to know how to create forest scene
tutorial link: 
http://www.videocopilot.net/tutorials/the_jungle/
http://www.videocopilot.net/tutorials/energetic_titles/

Quotation Typeface

In open space, there will quote a famous sentence from The Wizard of Oz to print on black board. because I should use type which fit style of the window display. so I found some picture and take photos to collect different types.


those types are about The Wizard of Oz

and this is about Waterstones

the below types are often used in media, book, display, etc.

  

In my opinion, even though the content of peepholes is about The Wizard of Oz story, in research, the typeface is not fit Waterstones style. in order to emphasis brand identity, Waterstones logo, postcard, and bookshelves label, all the things as reference to help me think what kind of type is best.

I think hand writing is best one, not only Waterstones' logo has used it, also it is more closer than others.

  

The content in peephole --- The Wizard of Oz

Storyline

This film created in 1939, which based on the popular L. Frank Baum stories, The wonderful Wizard of Oz. Dorothy and her dog Toto are swept away to a magical land in a tornado. Here she meets some friends and foes in her journey to meet the Wizard of Oz who everyone says can help her return home and possibly grant her new friends their goals of a brain, heart and courage.

Foreshadowing

Foreshadowing or adumbrating is a literary device in which an author hints certain plot developments that perhaps will come to be later in the story. It is used to arouse the reader, viewer or listener about how the story will proceed and mentally prepare them for how it will unfold.  (from Wikipedia)

In The Wizard of Oz, when Dorothy and toto swept away to tornado, Dorothy said: “ Toto, I have a feeling we’re not in Kansas anymore.” which means they are going to different world. So in the window, I have chosen this quote to print on board as foreshadowing to hit readers, the purpose is attracting people attention. when they see this quote, maybe will confuse why want to use this sentence, then people will to see peephole to look what it is. meanwhile, it give a foreshadowing/ message to hint people will enter into a fantasy and imagined world, when they go into Bookstore.

In peepholes, I chosen three different scenes from The Wizard of Oz. First scene is the yellow brick road and forest. this part expressed a message is “you are ready on your way, you are goning to the world of book, a imagined world.” 

And second scene is characters, when Dorothy follow the yellow brick road to go to emerald city to find a way to go back home, she meets new friends, no brain Scarecrow, no heart Tin woodman and cowardly Lion in her journal. They are going to emerald city together to meet wizard to achieve their dreams. To this one, The message is told people, sometimes, we awlays try to find or hope get somethings in our life, when we go into bookstore, maybe we can find answer in various books when we read them. 

Last scene is emerald city. In The Wizard of Oz story, emerald city is distination, Dorothy and her friends can get what they want from wizard in there. so I can said, Waterstones is distination and book is wizard, people can get what they want from books when they read.

  

                                                    Poppy field scene from "The Wizard of Oz."

Therefore, I replace city with Waterstones building in Nottingham, to tell passer-by in Waterstones, there provide best and various books, people can get what they want from books in this bookstore.

Bookstore window frame application

for the application, I got this window frame which can use

for Waterstones in different citise in UK, just need to change peephole content.

for Peephole content, because theme is "the world of book", it is a virtual world, like fairyland, so I have chosen some fairy tale story to use in different cities. 

 for my project, I use "The Wizard of Oz" to present peephole scenes in Nottingham.