those are amazing window displays for NIKE in Selfridges london July 2012, designers have used new technologies to interactive passer-by with product. in below video, one of window display has adopted touch techniques, people can control device through touching window.
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"Dutch creative studio …,staat has created a fantastic series of animated window displays for Nike that interact with passers-by. Installed at Selfridges in London, each of the ‘Nike+ House of Innovation’ windows—designed to be activated when someone walks by—features a signature product from the sportswear company, including the “Fuelband”, “Flyknit Racer” and “Lunarglide”.
The most fun and interactive display of the lot will have to be the one that measures how high you can jump—for the purpose of dunking a basketball—and lets you post the result on a public gallery.
Watch the video below to see these awesome window displays in action:"
Watch the video below to see these awesome window displays in action:"
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