Wednesday 7 November 2012

Experience Design in different fields

Design is central to the shopping experience, it can engage people experience to communication with brand, thereby provoking them to purchase products.
there are some examples to analysis experience design in other field is how to use.  
 

Adrift in a shopping maze: it's successful no-exit strategy




"Penn went on to suggest that it was Ikea's strategy to keep customers inside the store for the maximum time possible. They achieve this by setting a route round the store from which it's difficult to deviate...
The effect is to boost impulse purchases. See a coathanger, and you might buy "because the layout is so confusing you know you won't be able to go back and get it later".





even though, IKEA, this example is not about visual merchandising, but the idea can be a reference to bring some ideas to me to develop bookstore window display.

and other example is for museum, this museum bring 360 degree fights around the building on a giant screen. it brings an amazing vision and experience to people.


Museum Beneath a Hotel: Settlement Exhibition Reykjavik City Museum




"ART+COM was awarded the contract to design a holistic media concept for the City Museum of Reykjavik. During the excavation works in 2001 for a hotel in the centre of Iceland's capital, the oldest proof of settlement in Reykjavik was found. The ruins of a longhouse and of a turf wall can now be visited "on site": The museum is situated in the basement of the new hotel; the longhouse's former main room is part of today's exhibition hall.
An interactive media installation presents the ruin, dated around 930 AD, the way it probably looked when occupied. The Multi-User installation resurrects the inhabitants as ghosts and shows them in their daily activities. The pater familias is welcoming a guest, servants take care of the livestock and the kitchen, the housewife is dyeing cloth, a child is playing. Museum visitors gain information by activating texts and images telling more on life in Iceland's Middle Ages. A spot light is also directed onto the relics found in the ruin. Touched by the visitor, they will show where they were located in the longhouse and explain their function. Additionally, the purpose of the building's different rooms is described."

and the example of experience design is about window display for cloth shop. designers use digital technology to create interactive window, which can follow passerby step to make window screen to play.



 WESC Interactive Window Concept



CLIENT: WeSC

BRIEFConnect the brand to music and/or art with the purpose to engage, entertain, impress and create a feeling of wanting to know more.The end goal was to create an impression so great the receiver would want to be the first one sharing the experience.

link: http://cargocollective.com/bareilza/INTERACTIVE-WINDOW-CONCEPT

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