Postcard

My project compose of two parts and four objects.  two parts is open space and confined space, four objects respectively is Pattern, Board, Scenes(peepholes) and Poster. those parts connect with each other and have different function. "W" pattern is to catch passer-by attention to invite them close window, then see a quote from "The Wizard of Oz" to engage people's interest, therefore to see peepholes to know what the quote meaning, finally, to get postcard understand what is the meaning of this window display.

About postcard, the elements come from Waterstones and the content "The Wizard of Oz",
the front of postcard, I choose main colors from model to be background,

and because the content of peephole is "The Wizard of Oz", Red glitter shoes is symbol of this story. so I chosen it to put background.

the function of quotation like summary, to explain what whole display want to say, which link to window's content. In Oz story, Dorothy and her friends finally achieve their dream, even though, it is not correct thing which they want. 

in the film, when Dorothy ask fairy to help her go back home, fairy told her, actually, she always had the power to go back to Kansas. but she had to learn it for herself.

one part of The film "What have you learned, Dorothy?"

The film dialogue

What have you learned, Dorothy?

755
I think that it wasn't enough just to want
to see Uncle Henry and Auntie Em,

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And it's that if I ever go looking
for my heart's desire again

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l won't look any further
than my own backyard

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...because if it isn't there...

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l never really lost it to begin with,

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Is that right?

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That's all it is!

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But that's so easy!
I should have thought of it for you,

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-I should have felt it in my heart.
-No. She had to find it out for herself.

so as same as we read book, book often can not tell us what thing is good or bad, we just can learn and understand it when we read them and find answer by ourself.

Visual Flow

 "what exactly is flow? Well, flow is simply the path a users eyes take through a design. This is primarily a result of how elements like emphasis andcontrast are used. In fact, flow is entirely the result of how other elements are put together."

http://www.designmeltdown.com/chapters/Flow/

visual flow is a concept in design, it gives stuff an order and guides people step by step to know information. in my project, window display for Waterstones, people will pay attention the Patter in open space first, and then to see board, the quotation will engage their curious, thereby to see the each peephole, to know what this quotation talk about and encourage visitors to imagine. finally, to close the entrance, people can go into store to take a postcard, this one means to confirm you are arrival.

Bookstore - Waterstones window display 3D effect

Because I am not good at 3D software, the below picture which I create by Photoshop before ,

and I appreciate that my friend Chi zhang helps me to create 3D effect. those pictures can help people to understand more clearer how window display of Waterstones looks like in environment.

a child see a peephole

creating model

those pictures have record the process of how I created this model, when I created it, actually, I didn't have any experience before. so I have faced different problems, like if I go to a right way to create model, accurate size is very important, so I should measure again and again to make sure everything is ok. and because I will use light in my model, I should study circuit to know how I can make a bubble light. even though the process is so hard to me, but I still enjoy and learn many useful knowledge in this process, so it is a fantasy experience!

Kate Spade Saturday and eBay --- Digital Window Shops

http://mashable.com/2013/06/22/kate-spade-saturday-window-shops/

this is window shop with Kate Spade Saturday and eBay. people can touch glass which like ipad to choose what they want in store. I think the bookstore still can use this technology to bring some fun to people in the future.
in my project, because time and technology is limited, the button just suit for model, I use the switch button in the window model to interact with passerby. so if use my idea in physical bookstore, touching the glass to make device move is better then button.

for project model

in physical store

Peephole final effect

those are peephole for box whole effect, to present what is look like and how I create it.

Technologise using, light and paper cut

Elly MacKay is an amazing paper artist, she use plastic paper and light to create fantasy theater, everything it looks so wonderful. 

                                                                            http://www.ellymackay.com/



so for my project, I think this way can be a reference to help me to create the wizard of Oz scenes in peephole box.

the below is my project creative process and final effect

scene two - charactor

scene three - emerald city

window display for NIKE in Selfridges

those are amazing window displays for NIKE in Selfridges london July 2012, designers have used new technologies to interactive passer-by with product. in below video, one of window display has adopted touch techniques, people can control device through touching window.   

video

"Dutch creative studio …,staat has created a fantastic series of animated window displays for Nike that interact with passers-by.  Installed at Selfridges in London, each of the ‘Nike+ House of Innovation’ windows—designed to be activated when someone walks by—features a signature product from the sportswear company, including the “Fuelband”, “Flyknit Racer” and “Lunarglide”.

The most fun and interactive display of the lot will have to be the one that measures how high you can jump—for the purpose of dunking a basketball—and lets you post the result on a public gallery.
Watch the video below to see these awesome window displays in action:"

article link: http://www.feeldesain.com/nike-interactive-window-displays.html

how to make a battery light

    

light is common method use in window display, it can achieve a wonderful scene, a dream to bring fantasy vision experience for people. in my project, I will use light to create scenes in model. so this video shows how to make a battery light with a 9v battery and a christmas light. 

the below picture is adding a momentary push switch button in led light circuit by myself.

AE tutorial to create forest scene

I will use AE to create a video in a peephole box. this part is first scene, pick up the yellow brick road and forest from story, The Wizard of Oz. this video will make people to feel they are entrance in a fantasy world. 

video creative process

     

finished video

and this video based on a scene of film.

and I study with AE tutorials to know how to create forest scene
tutorial link: 
http://www.videocopilot.net/tutorials/the_jungle/
http://www.videocopilot.net/tutorials/energetic_titles/