"what exactly is flow? Well, flow is simply the path a users eyes take through a design. This is primarily a result of how elements like emphasis andcontrast are used. In fact, flow is entirely the result of how other elements are put together."
http://www.designmeltdown.com/chapters/Flow/
visual flow is a concept in design, it gives stuff an order and guides people step by step to know information. in my project, window display for Waterstones, people will pay attention the Patter in open space first, and then to see board, the quotation will engage their curious, thereby to see the each peephole, to know what this quotation talk about and encourage visitors to imagine. finally, to close the entrance, people can go into store to take a postcard, this one means to confirm you are arrival.
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