"non-places: when functionality is prized more highly than experience"
""But the real non-places of supertnodernity - the ones we inhabit when we are driving down the motorway, wandering through the supermarket or sit-an airport lounge waiting for the next flight to London or Marseille - have the peculiarity that they are defined partly by the words and texts they offer us: their 'instructions for use', which may be prescriptive ane'), prohibitive ('No smoking') or informative ('You are now entering the Beaujalais region'). Sometimes these are couched in more explicit and codified ideograms (an road signs, maps and tourist guides), sometimes in ordinary language. This establishes the traffic conditions of spaces in which individuals are supposed to interact only with texts, whose proponents are not individuals but `moral entities' or institutions {airports, airlines, Ministry of Transport, commercial companies, traffic police, municipal councils); sometimes their presence is explicitly stated ('this road section financed by the General Council', 'the state is working to improve your living conditions'), sometimes it is only vaguely discernible behind the injunctions, advice, commentaries and 'messages' transmitted by the innumerable 'supports' (signboards, screens, posters) that form an integral part of the contemporary landscape. France's well-designed autarautes reveal landscapes somewhat reminiscent of aerial views, very different from the ones seen by travellers on the old national and departmental main roads. They represent, as it were, a change from intimist cinema to the big sky of Westerns. But it is the texts planted along the wayside that tell us about the landscape and make its secret beauties explicit. Main roads no longer pass through towns, but lists of their notable features - and, indeed, a whole commentary - appear on big signboards nearby. In a sense the traveller is absolved of the need to stop or even look. Thus, drivers batting down the auto route du sud are urged to pay attention to a thirteenth-century fortified village, a renowned vine-yard, the 'eternal hill' of Vezelay, the landscapes of the Avallonnais and even those of Cezanne (the return of culture into a nature which is concealed, but still talked about). The landscape keeps its distance, but its natural or architectural details give rise to a text, sometimes supplemented by a schematic plan when it appears that the passing traveller is not really in a position to see the remarkable feature drawn to his attention, and thus has to derive what pleasure he can from the mere knowledge of its proximity."
"(Marc Augé pp.96-97))
another point thinks effective physical connection can enhance brand success. which can bring good experience to customer.
Plug and play: the 'new purpose' of physical consumer space
"an effective physical connection is still absolutely imperative to brand success. Rather than assuming that the physical space is being hindered by the growth of digital activity, brands and designers are beginning to embrace the newer channels where consumers are choosing to spend their time and deliver a physical environment that adds value around these. Get the basic understanding of the 'new purpose' of the physical space right and the physical manifestation of the design will boom from there. The key is to design interiors that can respond and morph with social and cultural shifts, so that the spaces become a form of 'cultural commentary', adding value to the popular activities of today's audiences. Above all, interior design must be approached in a way that ensures that the brand communicates a relevant message through this critical channel. This can be achieved by considering and responding to three key topics: cultural relevance, social context and technology integration." (Lucy Johnston, Design Week)
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