Waterstones and the Changing Bookselling Environment in the UK: the Journey so far and Prospects Uzoechi Nwagbara

This article is about marketing analysis in Business for bookstore-Waterstones. Writter talk about SWOT from different ways to think Waterstiones’ situation. In article, he has mentioned that Waterstones mission statement:

“Waterstone’s mission is to be the leading bookseller on the High Street and online providing customers the widest choice, great value and expert advice from a team passionate about Bookselling.

Waterstone’s aims to interest and excite its customers and continually inspire people to read and engage in books” .

To my project, I chosen Waterstones as object to find a new way for window display of bookstore.so I will extend Waterstone’s mission to link my design – the content of Waterstones window display. Because Waterstones provides widest choice, great value and expert advice, it means Waterstones like universe has various books and visitors can read great stories in Waterstons. As we know, good stories can give reader amazing experience, like readers go into an amazing and imagined world which is different with real world. Through presenting this idea in window, the store’s face, to engage people experience outside, whilst to achieve Branding Culture Value, thereby building relationship with consumers. 

Link:

Uzoechi Nwagbara, 2011, Waterstone’s and the Changing Bookselling Environment in the UK: the Journey so far and Prospects, 

http://www.upg-bulletin-se.ro/archive/2011-3/2.%20Nwagbara.pdf