Quotation Typeface

In open space, there will quote a famous sentence from The Wizard of Oz to print on black board. because I should use type which fit style of the window display. so I found some picture and take photos to collect different types.


those types are about The Wizard of Oz

and this is about Waterstones

the below types are often used in media, book, display, etc.

  

In my opinion, even though the content of peepholes is about The Wizard of Oz story, in research, the typeface is not fit Waterstones style. in order to emphasis brand identity, Waterstones logo, postcard, and bookshelves label, all the things as reference to help me think what kind of type is best.

I think hand writing is best one, not only Waterstones' logo has used it, also it is more closer than others.

  

The content in peephole --- The Wizard of Oz

Storyline

This film created in 1939, which based on the popular L. Frank Baum stories, The wonderful Wizard of Oz. Dorothy and her dog Toto are swept away to a magical land in a tornado. Here she meets some friends and foes in her journey to meet the Wizard of Oz who everyone says can help her return home and possibly grant her new friends their goals of a brain, heart and courage.

Foreshadowing

Foreshadowing or adumbrating is a literary device in which an author hints certain plot developments that perhaps will come to be later in the story. It is used to arouse the reader, viewer or listener about how the story will proceed and mentally prepare them for how it will unfold.  (from Wikipedia)

In The Wizard of Oz, when Dorothy and toto swept away to tornado, Dorothy said: “ Toto, I have a feeling we’re not in Kansas anymore.” which means they are going to different world. So in the window, I have chosen this quote to print on board as foreshadowing to hit readers, the purpose is attracting people attention. when they see this quote, maybe will confuse why want to use this sentence, then people will to see peephole to look what it is. meanwhile, it give a foreshadowing/ message to hint people will enter into a fantasy and imagined world, when they go into Bookstore.

In peepholes, I chosen three different scenes from The Wizard of Oz. First scene is the yellow brick road and forest. this part expressed a message is “you are ready on your way, you are goning to the world of book, a imagined world.” 

And second scene is characters, when Dorothy follow the yellow brick road to go to emerald city to find a way to go back home, she meets new friends, no brain Scarecrow, no heart Tin woodman and cowardly Lion in her journal. They are going to emerald city together to meet wizard to achieve their dreams. To this one, The message is told people, sometimes, we awlays try to find or hope get somethings in our life, when we go into bookstore, maybe we can find answer in various books when we read them. 

Last scene is emerald city. In The Wizard of Oz story, emerald city is distination, Dorothy and her friends can get what they want from wizard in there. so I can said, Waterstones is distination and book is wizard, people can get what they want from books when they read.

  

                                                    Poppy field scene from "The Wizard of Oz."

Therefore, I replace city with Waterstones building in Nottingham, to tell passer-by in Waterstones, there provide best and various books, people can get what they want from books in this bookstore.

Bookstore window frame application

for the application, I got this window frame which can use

for Waterstones in different citise in UK, just need to change peephole content.

for Peephole content, because theme is "the world of book", it is a virtual world, like fairyland, so I have chosen some fairy tale story to use in different cities. 

 for my project, I use "The Wizard of Oz" to present peephole scenes in Nottingham.

Window format and Peepholes content

"when people read book, people like to go into imagined world. "  so following this idea  'The world of book", the window use two parts step by step to guides readers from real world to imagined world.
Simon has suggested me to use fairy tale story which is about transition to develop peephole content., such as The Lion, The Witch and Wardrobe, The Wizard of Oz and Alice in Wonderland to express imagined world. because two parts are open space and confined space. no matter when, people can see the scene in open space, and confined space, passerby should close the window to see inside scene through peepholes. from normal world to imagined world, open space  will engage people pay attention on it, and attract people close window to see imagined world which create in peepholes(confined space).
therefore, this can be a series adopt this format in all Waterstones in UK, and only just the content of scene is different transforming stories in confined space, thereby engaging passerby experience and close the brand and customer relationship.

format:

Peephole contents - transform fairy tale stories :

- The Lion, The Witch and Wardrobe
 

- The Wizard of Oz
 

- Alice in Wonderland

- Peter pan

Birmingham trip

Recently, I have a trip to go to Birmingham. I have visited Birmingham Museums and Art Gallery, there is a great place. In museum, I found some interested things, this equipment in below is introducing workmans how to create stuff. each box has equipped the button, when visitor pushes the black button, the light in box will be turn on, and the people will move, it like to tell people a short story. then when people leave, all the things in box will be stop.
I think this interactive device can use in my project, to give passer-by fun when they see store's window.

About Foreshadowing‬

Foreshadowing or adumbrating is a literary device in which an author hints certain plot developments that perhaps will come to be later in the story. It is used to arouse the reader, viewer or listener about how the story will proceed and mentally prepare them for how it will unfold.

The methods of placing hints: musical, verbal, visual and facial clues.
so, for my project(bookstore), I will use visual foreshadowing to hint the next event

                                                          What is Foreshadowing?

Foreshadowing, this method always use in film and story, which can attract people attention to think and guess what things will be happened in next. I will quote a famous quotation to use in window of bookstore to engage people curiosity.

23/07/2013 Tutorial

 Today, we have continued to talk about the content of window display for bookstore – Waterstones, to discusse the two ideas about print and glass for window background.

The window theme is about the real and imagined world, because readers have tich imagination when they are reading books, in other words, readers are involved in a virtual world. So when people go into bookstore, it is like people go from real world to an imagined world. The glass is like window to link normal and imagined world, people can see both sides through the glass.

So base on this idea, we talk about threshold spaces and identified, using window to express normal and special wolrd and to give visitor a message about there are different spaces between bookstore and real world. And because the glass in window background can not give a clear bounds between normal and special world, therefore I will keep the space/sky print picture in window background, which metaphor the world of book like space are full of imagination, to express the world idea to visitors.

and we have talked about window frame. it is like journey, we have departure, process and destination. in this window, "W" is beginning. it invites passer-by to see window. and from quotation to peephole is process. the quotation on the black board, which provoke people's interest to watch confined space to know what it talks about through peepholes. when passer-by go into Waterstones, they can get a postcard, the quotation on postcard back which link to window display content. it is destination to tell people what message of this window will expression. 

Following transformation idea, Simon suggested that using a famous fairy tale, which have transition content to present the idea of normal and special in box scenes, such as The Lion, The Witch and Wardrobe, Wizard of oz, Alice in Wonderland. Also Simon have mentioned foreshadowing method, to pick up quote from story to distinguish normal and special world. and to place a character from story link to scenes to tell visitors, they are ready to go into other world. 

Content for different parts in window

for window display, there are three parts, each part has different function, 

Pattern as first part, people can see, I have create the 3D model likes real book. it can give passer-by a clear idea, this is a bookstore, meanwhile, to put two open books together, I got the letter "W", and it exactly fit to Waterstones capital letter. so this Pattern also can enhance Waterstones brand identity. 

and for board and peephole, I will use quotation and scene to present. 

Normal and Imagined world

Based on Seminar feedback, I have change print background to glass for model, passer-by can see Waterstones inside through ‘v’ pattern. And when people leave bookstore, they can see outside by pattern. So I link this to the “world”, because book provide imagined stories, when people read book, they are like going into a virtual world. Thereby, I can say bookstore is imagined world, when people go into bookstore is like enter into other world which different with real world. The window like threshold and the form of pattern in window is two opening book. There are two metaphors, one is entrance, people can see different world through the book. Other one means Waterstones is bookstore and two books put together is ‘W’, it give a passerby cleary message, thereby to create brand identity. 

09/07/2013 Tutorial

Today, we talked three parts.

First one is the details about “peephole” content in the box. There are three peepholes(window), each one has different scene to present the world of book idea. Firstly, we discussed video content for nature part, saw the 3D sky space video by AE software. And then discussed other two scene content and technologies, one is use “view master” form to present society concept. Maybe using from full view to part scene to show information. Other one will use collage to create theater scene to represent people part.

Second, we discussed the EXPO planning, to make sure the final expo what it look like.

Third is about model-box, which shows the whole effect of Waterstones- bookstore’s window. Simon has mentioned a concept is about Minimalism. It means the object has a clear visual sequence. to my model-box, the pattern on box, looks little mess, so I will change some details like colour or pattern to make it look better and ordered.