Content for different parts in window

for window display, there are three parts, each part has different function, 

Pattern as first part, people can see, I have create the 3D model likes real book. it can give passer-by a clear idea, this is a bookstore, meanwhile, to put two open books together, I got the letter "W", and it exactly fit to Waterstones capital letter. so this Pattern also can enhance Waterstones brand identity. 

and for board and peephole, I will use quotation and scene to present.