"when people read book, people like to go into imagined world. " so following this idea 'The world of book", the window use two parts step by step to guides readers from real world to imagined world.
Simon has suggested me to use fairy tale story which is about transition to develop peephole content., such as The Lion, The Witch and Wardrobe, The Wizard of Oz and Alice in Wonderland to express imagined world. because two parts are open space and confined space. no matter when, people can see the scene in open space, and confined space, passerby should close the window to see inside scene through peepholes. from normal world to imagined world, open space will engage people pay attention on it, and attract people close window to see imagined world which create in peepholes(confined space).
therefore, this can be a series adopt this format in all Waterstones in UK, and only just the content of scene is different transforming stories in confined space, thereby engaging passerby experience and close the brand and customer relationship.
format:
Peephole contents - transform fairy tale stories :
- The Lion, The Witch and Wardrobe
- The Wizard of Oz
- Alice in Wonderland
- Peter pan
No comments:
Post a Comment