Normal and Imagined world

Based on Seminar feedback, I have change print background to glass for model, passer-by can see Waterstones inside through ‘v’ pattern. And when people leave bookstore, they can see outside by pattern. So I link this to the “world”, because book provide imagined stories, when people read book, they are like going into a virtual world. Thereby, I can say bookstore is imagined world, when people go into bookstore is like enter into other world which different with real world. The window like threshold and the form of pattern in window is two opening book. There are two metaphors, one is entrance, people can see different world through the book. Other one means Waterstones is bookstore and two books put together is ‘W’, it give a passerby cleary message, thereby to create brand identity.